It seems like every day we wake up to a new app that helps us to connect with
customers and clients. How are we supposed to keep up? How can we tell which sites are important to be a part of, and which to leave by the side of the superhighway? Here are a few questions to ask yourself before signing up.
Are my customers using the app? You already know how important it is to identify with your customers. Assuming you have already taken the time to identify your target audience, ask yourself: are the people that will buy my product or service using this application already? The answer may not be as straightforward as it may seem. The face of social media is constantly changing and evolving. Business Insider has conveniently put this information together for you check it out here http://www.businessinsider.com/2014-social-media-demographics-update-2014-9
Can I showcase my business or product with the app? Your customers are already present on the app, great, now what? How can you showcase your individual business? The single most effective way to showcase anything on social media is with images. Take photos and videos of your products, employees, and customers, and share them. It’s really that simple. Add a clever tag line and you have a post worthy of a like, and maybe even a comment.
Will this increase my credibility? Think back to your target audience, and put yourself in their shoes. See your business interacting on that app. Are your customers engaged? If the answer is yes, then go on. How can we up that from engaged to impressed?
Will my effort be rewarded? This is the most important question to ask yourself. How can you turn the comments and likes into sales? Can you offer promotional deals that will get them in the door? Can you impress them with another clients result? Maybe the answer is as simple as staying on their news feed.
Social media is such an evolving industry that things are changing daily. That is exactly what makes it so interesting. It’s also universal, because unlike the latest tech gadget that can cost hundreds of dollars, anyone is able to access the Internet. No one has the time to try every new app that comes out and that’s okay! But, by using a bit of common sense you can be where your customers are, and interacting with them in a way that they will respond to, and that is marketing gold.