Even if you are an expert at attracting new leads and driving traffic to your website, getting these leads to move through the stages of the conversion cycle and to become paying customers can be tough. That’s where online video comes in.
According to a survey on the popular online video creator service, Animoto, 4 in 5 consumers say they find video demonstrations helpful and nearly three-quarters believe videos describing products are very important.
In other words, consumers find video important and very influential when they are in the process of making a decision about whether or not to buy from you.
By incorporating video content that educates buyers and guides them towards solutions, you can increase the number of deals that you close.
For many businesses, YouTube is the natural choice when it comes to creating and uploading video product descriptions and reviews as it can be viewed both on YouTube itself as well as shared on a whole range of other platforms including Facebook, Twitter, and even embedded on blogs and websites.
YouTube’s huge shareability means that you will be able to reach a wider, targeted audience with your video product descriptions and reviews, as people are more likely to share videos than any other type of content.
YouTube makes it easy for them to do this as it allows them to share it on a wide range of different platforms, making your content available to an even wider audience and creating genuine backlinks to your site and YouTube channel, improving your business’ SEO (ranking in the search engines).
Why You Should Seriously Consider Video Descriptions Of Your Products and Services
Video product descriptions are becoming a hugely effective tool for marketing online. Not only can video descriptions be used for providing potential customers with a first-hand view of the products that you sell on your website, they can also be used for marketing purposes by uploading them onto social media websites, where people who are not familiar with your brand may find them and become interested.
There are many different benefits of using video product descriptions, with the main one being that they are more engaging for your customers. When you provide your customers with a video product description as opposed to text and photographs, it allows them to get a first-hand look at the product and what it looks like in real life when it’s being used.
For some products, a video description could be made in the form of a how-to guide, which shows the customer how to use the product to get the best results from it once they’ve purchased it. Or, another example would be clothing stores, who could provide a catwalk video of their fashion pieces in action.
Customers Connect with You Through Video Descriptions
Businesses are quickly realizing the power of video product descriptions when it comes to reaching out to their customers and generating more interest in their brand.
Not only does a video product description double up as a great marketing tool which can be shared on various social media and video platforms, it can also be used in such a way that the customer feels a stronger connection to the brand and product.
For example, a toy store targeting parents of young children could use a video product description, which features toddlers having fun and playing with the toy. This is much more likely to resonate with a parent, who will find it easier to visualize their own child enjoying the product that they’re viewing.
Why Video Product Reviews Are So Effective
When it comes to using video in order to advertise, market and promote your products, video product reviews can be hugely effective.
Product reviews are already an important part of shopping online, with a huge range of sites available that are dedicated purely to reviewing various businesses and establishments.
Bloggers regularly make a profit from testing and reviewing the products from different businesses and brands in their industry, whether via written content or video.
Video bloggers, known as ‘vloggers’, have become more and more popular in recent times. Vloggers cover a whole range of different topics, whether they’re traveling around the world in their videos, creating beauty tutorials, gaming, cooking and baking, DIY, following their pets, or even creating funny prank and parody videos.
The reality is, vloggers can be hugely popular people online, with many making a name for themselves simply because the videos that they post generate a lot of attention.
When it comes to reaching out to a wider audience, vloggers are people who are in a great position to help you out. Finding a vlogger who has a large following and creates videos that are related to your business industry is a great way to get the word out there by creating a video product review.
Depending on the type of products that you want them to review, you may be able to get the review on their vlog in return for sending them a product to test free of charge, whilst others may accept payment for advertising your brand in their videos.
Video Reviews: The Personal Touch
Anybody who is considering making a serious, important or expensive purchase online without being able to test out the product first is going to do their research by reading customer reviews.
Any good e-commerce site knows that allowing customers to leave reviews for not only the business as a whole but for each specific product can go a long way when it comes to building trust with customers and improving customer relations.
However, although reading written reviews can provide your customers with a lot of information about a product in order to make an informed decision about purchasing it, a video review can have a ‘personal’ touch which resonates stronger.
Actually watching and listening to a person review a product can have a much bigger impact on a customer than simply reading about it. This is because when somebody is watching another person reviewing a product, they have the benefit of being able to see things such as facial expressions and body language, which can tell the viewer a lot. This is often missed in written product reviews, where it can often be easy to misunderstand things.
Using Video Reviews to Connect With Your Customers
The great thing about video today is that anybody can make a video in a matter of minutes or even seconds. Modern smartphones all have great video-shooting capabilities and features, so not only is it easier for businesses of all sizes to shoot and upload videos to their social media sites, their customers can also do it, too!
There are many different ways in which you can use video to connect with and communicate better with your customers, and asking them to leave video reviews of your products that they’ve purchased from you is an effective and fun way to do this.
Holding a competition for the best video where the winner gets a prize, for example, is a good way to generate interest in your company, boost sales, and improve customer satisfaction.
Not only does asking customers to send in their own video product reviews allow them to engage with your brand, it also encourages them to buy from your brand in order to be able to make a product review and share the competition with their friends and followers. By asking customers to create video product reviews, you can expose your brand and products to a larger audience when they upload and share their video to their own social media profiles. Video reviews could be uploaded on YouTube, Facebook, Instagram, Snapchat, or all of them!
Our Top Tips
When creating videos designed to sell a product, here are a few things to think about that can help you get the best results:
• Show some personality. When you bring a bit of yourself to your videos, it not only helps build trust (as potential customers feel like they know you) but also helps you stand out from your competition.
• Always include a call to action so that viewers know what the next steps are.
• Create a list of questions you’re frequently asked by customers and make sure to include the answers to these questions in your videos.
As always, make sure to include relevant keywords in your titles and descriptions when posting your videos to YouTube and other sites so that they’ll be more likely to be discovered.
Now is the time to get started. If you would like some expert advice on how creating customer-converting online video will help promote your business, please don’t hesitate to contact us. You will be pleased that you did.