Local SEO Gains Importance
Local SEO is evolving rapidly due to the rise of zero-click searches. Zero-click searches are results that are shown at the top of Google’s first page so that the user doesn’t have to open a link. Wish to get started with local SEO? Create a GMB (Google My Business) page!
A Featured Snippet aims to answer a search query & is located at or near the top of a Google SERP. It is a great way to reach the first page of search results. Having a presence inside the PAA (People Also Ask) box is also an effective way to rank on the first page of the search results.
Focus On User Search Intent
Semantic Search is gradually gaining importance because Google now analyzes the query context and tries to understand a user’s search intent to provide more relevant information. Wish to deal with Semantic Search? Create content that answers a question that your potential customers would pose.
Google urges proper labeling & optimization of images. It is the right time to optimize or recheck the images on your website. We recommend using good quality & relevant images. Also, customize the file name & label the photos properly so that the displayed images are in-line with the content on the page.
Other Ways To Optimize Keywords
Voice Search Technology is popular enough to consider it an important ranking factor. Using the keywords that consumers use regularly for voice search can be useful to drive traffic to your site.
YouTube has millions of users. You must create video content to reach out to your potential customers. To get started, type your video's topic and study the results that appear. This will give you a list of keywords and tell you precisely what people on YouTube are looking for. Be Data-Driven
Data science helps you to understand buyers and create targeted messages. Analytics can help you verify which URLs are getting crawled, check page loading time, indexing, response errors, and more. Staying updated with the data and analytics related to your business gives you an edge over your competitors.
The right SEO tools can guide you to prepare a smart SEO strategy & help you stay on top of the rankings. If you are on the lookout for SEO on your own website or your clients, we can be the right fit. Just connect with us and our experts will assist you further.