We Have The Exclusive Ability To Get The Leading Search Engines To Suggest Your Business To Every Potential Customer
Search Box Optimization (SBO): What it is; Who it's For & How it Works to Get Endless Leads, Phone calls, & Traffic to Your Business Fast!
Let's dive into how Search Box Optimization (SBO) works and how it can help Small and Medium Businesses (SMB's), consultants and professionals alike improve visibility and exposure on search engines using the Autocomplete feature in the search box to attract more customers.
- Gain new customers and bypass your competition.
- Be in front of every customer looking for you in Google & Bing.
- Affordable programs to meet your budget needs.
- Support and monthly reporting.
- Shows on all computer platforms and mobile devices.
What is Search Box Optimization (SBO)?
Search Box Optimization (SBO) is the process of positioning your brand or business in the drop down lists of the most ubiquitous of search boxes! Yes, imagine being ‘suggested’ by Google's all-powerful search engine during a potential clients search query. This could be an absolute game changer for any small or medium business looking to attract more leads, phone calls, walk-in traffic and clients.
Although Google controlled an almost unassailable 92% of all search traffic, Microsoft’s Bing search engine saw explosive growth of users traffic with the clever integration of ChatGPT into Bings search experience. The result was a more interactive, positive & friendly user experience that saw an unprecedented decline to 85.6% of users for Google; and a rapid increase to 7.6% of users for Bing.
What is Autocomplete?
Autocomplete suggests keyword categories, places, products, services and what is trending to search users as soon as they begin to type in a search engines search box.
Google defines Autocomplete as “a feature for predicting the rest of a query a user is typing, which can improve the user search experience…. It can also improve the search response quality and thus create higher revenue by providing well-formatted queries.”
The autocomplete appears to effectively complete a user’s thoughts by finding the “right” keyword before they actually finish typing and this has proven to be extremely helpful for example with helping to prevent typing errors especially for hard-to-spell search terms; and in saving user’s time.
As a Digital Marketing Specialist, it is my experience and opinion that SBO provides the best bang for your buck because of the following simple reasons:
Cost Effective
You can save money on expensive pay-per-click campaigns and SEO. You will own the entire first page of search results.
It gives your business an unfair Competitive Advantage
Every time a person types in the keyword phrase you choose, they will see you before they see any of your competition.
It provides your business with unparalleled Exclusivity in either local or national search.
You will be the only company listed for the keyword phrase that you choose. We never sell a keyword phrase twice.
How does Googles Autocomplete Work?
According to Google, the Autocomplete is a feature within Google Search that makes it faster to complete searches that users start to type. This automated algorithmic system generates predictions that help people save time by allowing them to quickly complete a search they already intended to conduct.
As mentioned above and contrary to popular belief, the Autocomplete actually provides predictions and not suggestions to search queries by analyzing billions of data points that enable it to come up with the best predictions of relevant keywords based on the most common and or trending Google searches. The fact that Google is able to number crunch such a huge pool of data and do so seamlessly makes it appear as though the Autocomplete is suggesting rather than predicting query answers in the search box.
An interesting statistic from Google is that 75% of search users choose their answers from the selection offered by Googles autocomplete feature because and these answers helps users save as much as 25% of the time they would has otherwise spent had they completed their search queries on their own.
Google is able to achieve such a time savings for search users with just a few keystrokes and a click of the mouse; all while skipping the Search Engine Results Pages (SERP’s) which means essentially that business owners are able to painlessly bypass their competition by appearing in the autocomplete before the SERP’s are displayed! This is a big plus for any business owner constantly having to pay more for PPC or SEO particularly in niches that are highly competitive!
Who Exactly is Search Box Optimization (SBO) For?
To take full and proper advantage of SBO will depend on whether or not your business is positioned to demonstrate the authority, expertise and social proof potential clients demand so that they are comfortably enough to know, like and trust your business and take the decision to become customers and ultimately loyal clients because you provided a solution for a problem that they were actively looking to solve.
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So, if you are a business owner, consultant or professional in a highly competitive niche, and you have a digital marketing budget; but are worried about the diminishing returns in terms of leads, phone calls or clients you have been getting lately, especially with heightened competition and changing consumer habits due to the economy among others; then it may be worthwhile taking a closer look at SBO and how it just might be the solution to your current challenges, frustrations or problems attracting your perfect leads and clients; and beating the pants off your competition at a fraction of the cost of traditional SEO or PPC marketing!
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The future of online marketing is now
As a new technology, Autocomplete-Optimization is many times compared to what the market knows as search engine optimization, or SEO. However, when examining search results, there is little similarity. Think of Autocomplete-Optimization as SEO on steroids. The differences are vast and will allow a business to dominate their market and their industry.