The Google 3-Pack is a way Google displays search results when users make queries with local intent. Within the Pack are three Local businesses, a map of where they’re located, and basic information about the businesses. The 3 Pack sits underneath the paid ads, but above the organic search results. It’s intended to make it easier for users to find the business they’re looking for quickly, and it has.
Now, instead of scrolling through even one page of results, a user simply has to look at the top three recommended businesses. Once they find a business they think can help, they’ll click on the link. It’s then that they are taken to a listing of 20 businesses, with the business they chose sitting in the top spot. From there the user can visit the website, call the business, or get directions.
Google’s 3-Pack is a very coveted spot to be in for your business. When Google has gone to the trouble of sectioning off what it considers to be the best businesses, why would a user continue looking any further? However, not just any business can make it into the 3-Pack.
First, the business must have a Google My Business (GMB) listing. This is where Google mainly pulls its information from for the business. Then, the listing must be optimized to get the attention of Google. The search engine only wants to return relevant results and if they don’t think a business will be helpful, they’ll find another that is.
So, how do you get your business categorized as relevant by Google? You have to optimize both your GMB (Google My Business) listing and your website.
This is done by employing a number of SEO tactics and incorporating as much as you can into your listing, including photos and reviews.
Getting your business into the 3-Pack is a great feeling. To continue that feeling, your GMB listing and website must be regularly monitored to ensure you don’t drop out of the 3-Pack.
Let me know if you need some help. Schedule a quick 15 min chat: here
11 SIMPLE YET EFFECTIVE TIPS TO IMPROVE YOUR LOCAL SEO
To help your start-up or medium-sized business gain momentum, we have listed some important local marketing strategies. These strategies can help you to increase your brand’s awareness & gain new customers. Hiring a marketing agency can help you to generate leads right away, but if you wish to do it on your own, this article is for you!
Here are some SEO tips for the DIYers:
Plan the structure of your website carefully. Add navigation tabs on every page of your site to lead the users to other relevant pages.
Re-direct or eliminate broken links.
Use the local keywords & geographical area names in the meta descriptions & website content smartly.
We recommend using page-specific, optimal length title & meta descriptions.
Keep your webpage content precise and relevant to get a good ranking.
Register your business on Google My Business (GMB) & other business citation sources.
Local Citation is a must! List your business with local directories & popular directories.
Get recognized for your services! Let other businesses you have worked for, mention you on their sites.
If you want to do better than your competitors, analyze the key factors that are helping them stay on the top.
Positive reviews can build trust and help increase your customer base significantly.
Use quality graphics and videos to avoid repetitive content and boost your Click-Through Rate.
Even when you are done following these tips, it takes patience & expertise to achieve the ranking you desire! If you need quick results, consulting an SEO expert
is your best choice. We’re here for help!
AN OVERVIEW OF WHAT ’S TRENDING ON GOOGLE 1 MAPS IN 2021
Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help. Previously, local search data for January used to provide a sneak-peek into people’s New Year’s resolution plans, showing searches for gyms, healthy restaurants, winter vacations, and various forms of
self-improvement spiking during the entire month. But the difference about January 2021 is that this set of Google Maps search data offers a look into what people are doing when they leave home during a time when travel is discouraged. Although, data
shows us that people are doing a lot of the same things they do every January but with a different approach to it this year.
For example, unlike every year, people are searching for local travel instead of international travel destinations. Same way, they are searching for at-home workouts instead of the nearest gyms. Let’s have a deeper look into January 2021 Google Maps search trends.
Local Travel
For this year, people’s focus has shifted from international travel to local travel. Compared to every year, searches for countries outside one’s hometown were low this January. In January 2020, Maps searches for international destinations increased by 65% over December 2019. Whereas searches for local bed and breakfasts have increased by 20% in January 2021 as compared to late 2020.
Google also noted that ski resorts are trending “in a big way” on Maps. As skiing is a socially distant activity, more people are focusing on it; as a result, searches for ski resorts were more than twice as high as they were last year.
New Year’s Resolution Search trends in January have always represented people’s New Year’s resolution plans like drinking less, eating better, and exercising more. Usually, every year, the query “Dry January” tends to spike at the beginning of the year, as people vow to abstain from alcohol in the month following the holiday season. But this year, it seems very few people are taking this challenge because searches for wine shops and liquor stores dropped by 11% and 6% respectively as compared to December. Whereas, last year at this same time, searches for both the queries were down nearly 40% as compared to the holiday season.
Eating healthy remains a priority this year too. As data shows, searches for “healthy” options increased by 46% in January as compared to December. But it also shows that people’s appetite for sweets is up this year. Searches for ice cream shops are up by 10% as compared to December. Unlike every year, searches for fast-food restaurants in January 2021 haven’t decreased. Contrary to January 2020, this year’s searches for fast food dropped only by 1.5% from December to January.
Searches related to workouts and exercise remained high even this year, witnessing an increase of 25% from December to January. According to Google, searches for hiking areas have gone down this year. Data shows only a 16% increase as compared to last year’s 55% increase.
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